The “Ralph Lauren vintage ad” style guide

What the American designer can teach us about easy-going, all-American sophistication

To be a good designer you have to have a vision, and almost no one has ever been so particular about the way they see things like Ralph Lauren. He basically created what we now know as WASP, preppy, all-american style. Here are a few of the style tips we can draw from the brand’s iconic ads:

FOR TAKING THE BOAT OUT

Striped button-down, silk scarf, croc-embossed belt and pearl earrings. Add a fedora for extra drama (and sun protection) and you have yourself a summer outfit.

QUINTESSENTIALLY PREPPY

Beautiful duffle coat, wool pants and a classic cotton shirt. The twist comes from layering a pearl necklace under the tie, and styling classic loafers with flamingo-pink socks.

DETAILS THAT MAKE A DIFFERENCE

For a cozy but highly refined combination put your hair up, drape a cape over your shoulders and finish with a check skirt. A simple but effective styling tip: wear your Fair Isle sweater untucked and use a belt to cinch it in, resulting in a feminine hourglass silhouette.

CHOOSE YOUR TONES WISELY

A strategic selection of colors: coat and sweater in the same shade of green, beret and gloves in the same shade of brown. Finish off with a pair of light beige suede pants that complement both.